- Price
- $162.74 → $170.83(+5.0%)
- Discount
- 29.2% → 25.7%(−3.5 pts)
- Risks
- Hershey is selling less candy. After raising prices by about 12%, volume fell about 8% in Q2 2026. In North America Confectionery, volume fell about 10%. Management said low-income households are under the most pressure. If volume keeps falling once the price increases stop adding growth, sales could shrink.
Hershey's plan to recover its margins depends on cocoa costs falling in 2027. Cocoa futures in New York rose to about $6,800 per ton in late August 2026, because of weather risk and a smaller crop in Ghana. They fell to about $5,370 on September 30 and closed at $5,665 on October 9. Hershey hedges cocoa 3 to 24 months ahead, so a new price spike would hit its costs with a delay, not right away.
GLP-1 weight-loss drugs, like Wegovy and Zepbound, reduce appetite. As more people use them, they may buy less candy and snacks, which would slowly shrink Hershey's main market.
The salty snacks business is growing but earning less. In Q2 2026, segment sales grew 22.9%, mostly from LesserEvil, but segment profit fell 5.9%. Management has pointed to supply problems at Dot's Pretzels that new automation is meant to fix in 2027. Hershey paid about $769 million for LesserEvil, so a weak return there would hurt.
Hershey has changed several top leaders in a short time. CEO Kirk Tanner joined in August 2025, the President, US left in May 2026, a new Chief Supply Chain Officer started in June 2026, CFO Dave Hulays took over in September 2026, and a new President, International starts in October 2026. This much turnover at the top adds execution risk during the margin recovery.
The Milton Hershey School Trust controls about 80% of the shareholder votes. It has blocked takeover bids before, so ordinary shareholders are unlikely to get a buyout premium, and they have little say over the board. The trust also sold about 1.4548 million common shares from March to October 2026 under a trading plan. This did not change its Class B shares, which hold most of its votes.
Hershey had about $5.6 billion of debt and $0.8 billion of cash at the end of June 2026. This is manageable for a company this profitable, but it leaves less room for another large acquisition or bigger buybacks while margins recover.
- Recent events
- 2026-10-14: From October 12 to October 14, 2026, the Milton Hershey School Trust sold 30,000 more common shares for about $4.9 million under the same trading plan, per its Form 4 filing. Its Class B shares did not change.
2026-10-09: Hershey confirmed that it will report Q3 2026 results on October 29, 2026, with a conference call at 8:30 a.m. ET.
2026-10-09: From March 16 to October 9, 2026, the Milton Hershey School Trust sold about 1.45 million common shares for about $267 million, under a Rule 10b5-1 trading plan, per its Form 4 filings. Its Class B shares did not change, so its voting control stays at about 80%.
2026-10-01: Hershey named Amanda Almond President, International, effective October 12, 2026. She replaces Rohit Grover, who led the International segment for eight years. She was previously a regional managing director at the wine company Vinarchy, and she worked 12 years at Bacardi.
2026-09-09: At the Barclays Global Consumer Staples Conference, management described 2026 and 2027 as years of restoring profit after the cocoa spike, and said Hershey would return to a more balanced mix of sales and profit growth from 2028.
2026-09-02: Hershey named Dave Hulays Chief Financial Officer, succeeding Steve Voskuil, who stays on to help with the transition until he retires in Q1 2027. Hulays joined Hershey in 2012 and previously worked at Procter & Gamble.
2026-07-30: Hershey reported Q2 2026 results. Net sales grew 6.6% to $2.79 billion. Prices added about 12 points of growth, while volume fell about 8 points. Adjusted earnings per share grew 57% to $1.90, and adjusted gross margin rose to 41.6% from 38.1%.
2026-07-30: Management raised the low end of its 2026 outlook. It now expects net sales growth of 4.5%-5% (before: 4%-5%) and adjusted earnings per share growth of 32.5%-35%, or $8.36-$8.52 (before: $8.20-$8.52). The outlook does not include any refunds of tariffs Hershey paid. Refunds could come after the Supreme Court ruled on February 20, 2026, that the IEEPA law does not allow tariffs.
2026-04-30: Hershey reported Q1 2026 results. Net sales grew 10.6% to $3.10 billion, and organic net sales grew 7.9%. In North America Confectionery, prices added about 12 points, and volume fell about 4 points.
2026-03-31: At its Investor Day, Hershey laid out a plan for double-digit earnings per share growth in 2026 and 2027 as margins recover, then 6%-8% earnings per share growth and 2%-4% organic sales growth a year from 2028. It expects free cash flow above $1.8 billion by 2028.
2026-02-05: The board raised the quarterly dividend by 6%, to $1.452 per common share.
2025-11-18: Hershey completed its purchase of LesserEvil, an organic snack brand, for about $769 million in cash, plus up to $200 million more if the brand hits earnings targets.