Apple

Apple designs and sells iPhone, Mac, iPad, Apple Watch, AirPods and home products, and it sells services. Services include the App Store, iCloud, Apple Music, Apple TV, Apple Pay, AppleCare, advertising and licensing fees, such as payments from Google for search on Apple devices. Outside companies make most of its products. In fiscal 2026, which ended on September 26, 2026, revenue was a record $478.8 billion. iPhone gave $254.1 billion and Services gave $123.3 billion.

Greater China gave $82.4 billion. More than 2.5 billion active devices use Apple's software. John Ternus became CEO on September 1, 2026, and Tim Cook became executive chairman.

Apple trades at a premium because investors pay for a safe, high-quality company with very large and steady cash flow. It has more than 2.5 billion active devices, its Services revenue grows each year with a gross margin of 76.2% in fiscal 2026, and it returns most of its cash through buybacks and dividends. Investors also pay for a new upgrade cycle with the iPhone 18, the iPhone Duo and the new Siri AI. Three risks can make the premium smaller.

First, memory and storage costs rise fast. Apple said in its 10-K that these cost trends will become stronger, and press reports of the November 2, 2026 call say that it guided the December quarter gross margin to 45% to 46%, after 47.9% in the September quarter. Tariff refunds also added to the fiscal 2026 margin, and they will not repeat. Second, part of the Services profit depends on courts and rules that Apple does not control: the Google search payments, the App Store rules in the Epic case and the EU Digital Markets Act.

Third, Apple uses Google's Gemini models for its new Siri AI, so it does not lead in AI models. For the premium to be earned, three things must be true. Gross margin must stay at 45% or more while memory prices rise. Services revenue must keep growing about 8% or more a year.

The iPhone 18 and iPhone Duo cycle with Siri AI must keep iPhone revenue near the record of fiscal 2026. The Q1 fiscal 2027 report, expected in early February 2027, is the next test. The Supreme Court decision in the Epic contempt case, expected by June 2027, tests the App Store rules. A lower margin or a court loss that cuts Services profit can remove part of the premium over the next four to six quarters.

1. Feb 2, 2027 · est.Pending

   Q1 fiscal 2027 results: margin and iPhone cycleRevenue growth of 7% to 10% with a gross margin of 45% or more passes; a gross margin below 45% or lower iPhone revenue than a year earlier fails.
2. Jun 2027 · est.Pending

   Supreme Court decision in the Epic contempt caseA decision that narrows the contempt finding and lets Apple charge a fee on outside purchases passes; a decision that keeps the ban on all such fees fails.

Every passed and failed checkpoint across all picks

• November 5, 2026Apple sold $7.5 billion of new notes in seven parts: floating rate notes due 2028 and 2029, and fixed rate notes due 2028, 2029, 2031, 2033 and 2036. The notes settled on November 9, 2026. Moody's rates them Aaa and S&P rates them AA+, both with a stable outlook.
• November 3, 2026Apple filed its fiscal 2026 10-K. It said that supply limits and rising costs for memory and storage will become stronger. It applied for refunds of the tariffs that the Supreme Court struck down on February 20, 2026, and it records the refunds as lower cost of sales.
• November 2, 2026Apple reported Q4 fiscal 2026 results. Revenue was a September quarter record of $114.5 billion, up 12%. Gross margin was 47.9%, including about 1 percentage point from tariff refunds. Diluted EPS was $2.10, up 14%, including $0.05 from tariff refunds. Fiscal 2026 revenue rose 15% to $478.8 billion, with iPhone up 21% and Services up 13%. Apple returned $28 billion to shareholders in the quarter. Press reports of the call say that Apple expects December quarter revenue growth of 7% to 10% and a gross margin of 45% to 46%, because memory costs rise.

Last earnings

November 2, 2026 (8-K on sec.gov)

Next earnings

Expected about February 2, 2027. The company has not confirmed the date.

• 10-KAnnual report for the period ended Sep 26, 2026Filed November 3, 2026 · aapl-20260926
• 8-KEarnings releaseFiled November 2, 2026 · aapl-20261102
• 10-QQuarterly report for the period ended Jun 27, 2026Filed July 31, 2026 · aapl-20260627
• 8-KEarnings releaseFiled July 30, 2026 · aapl-20260730
• 10-QQuarterly report for the period ended Mar 28, 2026Filed May 1, 2026 · aapl-20260328
• 8-KEarnings releaseFiled April 30, 2026 · aapl-20260430
• 8-KChange of directors or officersFiled April 20, 2026 · Read it on sec.gov
• 8-KShareholder vote resultsFiled February 24, 2026 · Read it on sec.gov
• 10-QQuarterly report for the period ended Dec 27, 2025Filed January 30, 2026 · aapl-20251227
• 8-KEarnings releaseFiled January 29, 2026 · aapl-20260129

Every filing on SEC EDGAR (CIK 320193)

• Memory and storage costs rise fast, and Apple expects these trends to become stronger. Gross margin fell to 47.9% in the September 2026 quarter, and press reports say that Apple guided 45% to 46% for the December quarter. Price increases can lower demand, and tariff refunds that helped fiscal 2026 will not repeat.
• Part of the Services profit depends on legal results. An appeal in the Google search case can stop or cut Google's payments to Apple. The Epic Games case limits App Store fees on outside purchases. The EU can fine Apple up to 10% of worldwide revenue under the Digital Markets Act.
• Greater China gave $82.4 billion of revenue in fiscal 2026, and most products are made in Asia. New U.S. tariffs under Section 232 or Section 301, or a conflict between the U.S. and China, can raise costs or lower sales.
• Apple uses Google's Gemini models for its new Siri AI. If Siri AI does not make users upgrade, or if the partnership changes, Apple can fall behind in AI.
• John Ternus became CEO on September 1, 2026. A new CEO can change product and capital return priorities, although Tim Cook stays as executive chairman.

Apple holds more cash and marketable securities than debt. At September 26, 2026, cash, cash equivalents and marketable securities were $136.9 billion. Read more

Dividend yield

0.3% (last 12 months, at today’s price of $350.69)

Paid per share

$1.06 in the last 12 months (4 payments)

Current annual rate

$1.08 ($0.27 × 4 a year)

Payout ratio

12% of the last fiscal year’s earnings (the year that ended September 26, 2026)

Latest ex-dividend date

August 10, 2026, $0.27 per share

Dividends per share by year

Over the last 5 years, the dividend grew by about 4.1% a year. Over the last 10 years, the dividend grew by about 6.6% a year.

Source: company filings and market data, read on November 9, 2026. The ex-dividend date is the first day a buyer no longer gets the next payment.